Ritual Beauty Bar

Ellie, the owner of Ritual, wanted a fresh new look for her website that reflected her business’s naturalistic feel. We wanted to bring the relaxing energy from inside her salon into her website. We incorporated earthy colors, a vintage-looking serif font, and an edge created by large type along with the photography that shows off some of the owners personality. Keeping the website straight forward for users was a big priority as well to make sure the users could easily get information and book stylists. Showing off the stylists talent was also important especially for weddings so people could really see what potential Ritual’s team truly has. The values of Ellie and her crew is now enhanced through the visual branding that connects them to their clients.